1,000,000 and 1 Ways to do Anything
I admit it; I’m a tip addict. Time does not permit me to read everything I’d like to read on blogs, so I have limited myself to a sparse few. Anyone who writes knows what a “hook” is; if they don’t they should immediately learn. The current fashion is ways/tips to do something preceded by a number.
10 surefire ways to lose weight, 20 tips for making your first million dollars, 5 things never to say to the queen of England. Step right up, pick a subject, and find a double-digit article on how to do it, lose it, make it, or screw it. Who can resist a headline that promises to solve the problems you have with a few tips? And what luck that you happened on to this at just the right time.
Catch lines are certainly nothing new. Abe Lincoln was a master at it. The first line of The Gettysburg Address “Four score and seven years ago, our fathers…” is there mama of all hook lines. Imagine if this was written, “Eighty-seven years ago…” etc. Not a lot of punch to that mate, and history would have shelved that masterpiece in a hurry.
Sucker that I am for 40 tips about most anything, I have been lured to read these posts a few too many times, only to find empty promises. Or, so-called tips, that are merely common knowledge to anyone on the planet. I find this especially true for weight-loss tips. If there is anyone, anywhere who does not know that you must eat less and move more, please raise your hand. You must be suffering from cognitive impairment, so get off your fat ass and stop watching Springer.
I cannot leave this post without bringing in my personal superheros, the television news folks. Here is the apex of dumbing-down, condescension, and empty content. I do not need to be told to “avoid going outside during a heavy thunderstorm”, or “smoking has been shown to cause health problems.” Even if you live in the projects and can’t afford to smell bread, you must have heard “consult your family doctor…” before exercising.
Fads and fashion pass like smoke in the wind. Let us hope that in the near future, when you see a “101 ways to…” article it actually has some worthy content to offer.